Nectar collectors who use Sainsbury’s may have received an email yesterday as Sainsbury’s announced that it is scrapping its Brand Match price promise from 26th April.
Brand Match was the deal under which you received a credit voucher at check-out if the total cost of the branded items you bought would have been cheaper at Asda.
Sainsbury’s claims that the savings from closing Brand Match will be fed back into lower prices. You won’t see any direct changes but, of course, if they save money at one end it may filter through to better deals elsewhere. Brand Match must have been expensive because The Grocer estimates that Asda is 7.5% cheaper than Sainsbury’s overall.
Brand Match is also being dropped for online shoppers, which is surprising as the scheme was only launched online last August!
Part of the reason appears to be that the move to convenience ‘top up’ shopping means that fewer customer are buying the minimum of 10 items at a time which are required to trigger a Brand Match voucher.
In truth, Brand Match had already been watered down. Since October 2014, it has only matched prices against Asda and not Tesco. Whilst Asda is cheaper than Tesco overall, the Tesco focus on high / low pricing meant that you would often get a decent Brand Match rebate when Tesco was running a promotion on a particular line.
If you want to learn more, there is a FAQ on the Sainsbury’s website here.Want to earn more Clubcard or Nectar points? Click here to visit the Shopper Points home page for the latest news and offers. Come back every day for new deals or join our email list.
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