Back in January I wrote about Shopper Thoughts, a Tesco-owned market research business which Tesco uses primarily to get feedback on its own business.
Last week it put out a survey about Clubcard. Most of it was theoretical questions and theoretical answers, but this paragraph seems pretty firm:
Tesco are proposing to give you access to your Clubcard points directly from your Clubcard, rather than your points being converted into vouchers and posted / emailed to you once a quarter. This would mean that you would continue to scan your card as normal to earn points, however, you have total flexibility as to when, where and how you spend your points.
You would of course be able to continue to save your points up for important times of the year (e.g. Christmas), as well as Boosting them with Partners for meals out etc., but you would also now be able to spend your points for money off your shopping whenever it suited you. This is very similar to how the Nectar scheme and Boots Advantage Card currently work.
What does this mean for you?
Good question. I don’t think it is bad news – in fact, getting immediate access to your points will be very attractive. It would allow you to use your existing balance if a short term promotion came along. At present, a good redemption deal can start and end before the next voucher run comes along.
Let’s brainstorm a few ideas:
Tesco saves a LOT of money on postage because there will no longer be a quarterly mailing – you can’t blame them for wanting to do that
You get immediate access to your points for conversion to Boost deals or for spending in-store – that must be a good thing
More people may decide to redeem their points in-store at face value (which is a very silly thing to do, of course) if they can do it just by swiping their Clubcard. I don’t know the full economics of Clubcard but this may be cheaper for Tesco than funding deals with Boost partners.
The whole quarterly cycle will disappear – this will lead to a change in the way that special Boost offers are run as these tend to run appear in the weeks after a new voucher mailing at the moment
As mentioned in the comments, this may well mean the end of the 30,000 points quarterly cap which would be good news for major collectors
Will it mean the end of auto-convert? I would be pleased it if did, since I think people who sign up to this are not thinking it through. They lose the chance to jump on a fantastic deal from another partner, and in any event points transfer to Virgin and Avios within 24 hours if you desperately need them.
If Tesco decide to go ahead with this it will take a while as every till will need to be reprogrammed to accept Clubcards as part payment.
Change seems to be coming though. Another element of this is the upcoming Clubcard Boost (double-up your vouchers for spending in-store) promotion which Tesco is saying will be the last one ever …. more on that soon.Want to earn more Clubcard or Nectar points? Click here to visit the Shopper Points home page for the latest news and offers. Come back every day for new deals or join our email list.
Do you earn Clubcard or Nectar points from your credit card?. If not, you're missing out. We review the best options in this article.
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