Is the ASOS A-LIST loyalty programme worth a look?

We like to take occasional looks at other High Street loyalty schemes.  Exactly a year ago, online fashion retailer ASOS launched its ASOS A-LIST loyalty programme.  If you’ve not joined, this is what you are missing.

A-LIST is free to join when you make a purchase at ASOS.   The scheme is very straightforward – you earn 5 points for every £1 you spend.  500 points can be exchanged for a £5 ASOS voucher.  This is a decent return, equivalent to 5% back on your spending.

Vouchers are e-mailed out once a month.  They are valid for 6 months and cannot be given to anyone else – they are tied to your ASOS account.

Regular promotions allow you to earn even more points.  A one-day promotion yesterday gave double or triple points depending on your ‘status’ in the programme.


You can earn ‘status’?

Yes.  In order to encourage you to spend more, ASOS A-LIST has different tier levels depending on your spending in your current membership year.

As you climb up the ladder you will get additional perks:

  • At Level 1 you will get 15% off for your birthday and access to competitions.
  • At Level 2 you will get two more double points days and advance warning of sales.
  • At Level 3 you will get 20% off for your birthday, four triple points days, 24 hours early access to sales and exclusive competitions and events.
  • At VVIP Level you will get Level 3 perks plus 48 hours early access to sales

You retain your tier benefits for 12 months once you have earned them, unless you spend even more and reach the next level.  After 12 months you will drop down a level unless you have hit the required spending target again.

The tiers are relatively easy to achieve.  £80 or two ASOS orders (of any size) gets you onto Level 1.   £200 of spending gets you onto Level 2, £600 onto Level 3 and £2,000 (OK, that is quite high) gets you into the VVIP tier.

‘Spending’ excludes delivery charges, gift vouchers and anything you buy from the ASOS Marketplace.  Note that you need to live in the UK to be a member of A-List.

Slightly oddly, there is a cap of 3,000 points earned per month (£600 of spend).

ASOS A-list loyalty program


ASOS A-LIST looks like a solid and useful loyalty scheme.  The rewards you receive are decent – equal to 5% of your spending – and every member receives the same return.  At the same time, the tiers reward those who do spend more.  Whilst the tier ‘benefits’ are not worth much in monetary terms, keen ASOS shoppers are likely to value early access to sales and special offers as a benefit.

The ASOS A-LIST page is here if you want to learn more.

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  1. You can earn Avios in addition to the A list points by going through the BA shopping portal

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