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Bye bye Tesco Direct – Tesco to shut down its non-food website in July!

It looks like maximising Clubcard points will become even more difficult in the near future.

Tesco has announced today (Tuesday) that it will be closing the Tesco Direct website, putting 500 jobs at risk

The website, which sells a large selection of clothing, homeware, furniture, electricals, toys, gardening, flowers, health & beauty and gift products, will shut down for good on 9th July 2018.

According to the main Tesco website, will continue to sell groceries ‘alongside a selected range of items that were previously available on Tesco Direct’.

If you’ve ordered from Tesco Direct in the last few days, you might have to wait a bit longer to receive your items. Tesco Direct has put a banner on their website warning customers of possible delivery delays of 2 – 5 days.

The closure of Tesco Direct doesn’t come as a complete surprise.

Tesco Direct has been known to be losing money for many years and we have seen a big reduction in promotional deals over the last year. Just look at the current triple Clubcard points offer with LEGO.  Two years ago there were new offers almost daily on books, DVDs, CDs, printer inks, wine …. you name it.  These slowly reduced and, for the last year or so, it feels like bonus Clubcard points offers have been exclusively left to NOW TV boxes, HP printer ink, LEGO and Dyson cleaners!

It has always been difficult for Tesco to compete with Amazon who offer free delivery and most of the time better prices for the same items.  Advantages such as Clubcard points and ‘click and collect’ delivery to Tesco stores were simply not enough to take on Amazon.

Tesco is not the first supermarket to shut down part of its online business due to competition. Just look at Sainsbury’s which closed its Entertainment site a couple of years ago.

Whilst Tesco is promising to add non-food lines to the Grocery website I would be very surprised if this is much more than a small selection.  Grocery deliveries are filled from stores (including ‘dark’ stores which are closed to the public), not a central warehouse which Tesco Direct had, and Tesco would need to keep a stock of each item at every single store.  This is unlikely to make sense beyond a handful of best-selling products.

A website with FAQs regarding the closure of Tesco Direct has been published here.

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  1. Click and collect to a Tesco store was always an awful experience when I tried it, usually involving queuing up with people buying tobacco, then having to wait ages for them to find someone to go and grab you package.

    Other than the occasional bonus points deal there never seemed to be any reason to buy from them

  2. I think the worst part of direct for me recently was 5 x different Lego deliveries with contents damaged due to their dispatch centres putting items in plastic bags instead of boxes.
    I think there will be some grocery points offers coming up.

    • let’s hope its not 15 points on cabbages again….

      • Do you not like cabbage? 😉
        Hopefully they will do some good extra Clubcard promotions on the Tesco website and in store…

  3. Not that they gave points but, if the merger gets approval, I would expect a the ASDA click and collect service to move over to Argos.

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