Privacy, Affiliate and Cookie Policy

Privacy Policy

Here are links to our data collection policies:

Comments – information regarding how we use your data and your rights regarding comments on Shopper Points is here

Email – if you are signed up to receive Shopper Points articles by email, you can find information regarding how we process your data and how you can access it here

Embedded content – very occasional articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.  These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Advertising – you may opt out of receiving targeted advertising by adjusting the privacy settings in your browser to block cookies

Google Analytics – Google Analytics will place a cookie on your device in order to count the number of page views to the site.  This is allowed under European privacy legislation as long as the information is not used for any other purpose such as retargetting, which it is not.

Affiliate partner cookies – the majority of our affiliate partners will place a cookie on your device when you click through to a third-party website from Shopper Points.  Unless you receive a pop-up notice to the contrary, this is done under a ‘legitimate interest’ defence because it is required to track referrals to advertiser websites.  ‘Legitimate interest’ is acceptable because the data is not used to build behavioural user profiles, behaviourally profile or market for any other purposes.  You can learn more about this approach here from Awin, one of our affiliate partners.

Affiliate Policy

Some – but not many – links on Shopper Points, which take you to external websites, are affiliate links.  This means that we may receive a commission if you subsequently make a purchase from that merchant.

Because it is technically difficult for us to identify every individual affiliate link, you should assume that any link on this site may be an affiliate link even though only a fraction are.

It is our honest view that affiliate links have no impact on the editorial content of the site.  We receive no payment from Tesco Direct, for example, even though they represent at least 50% of our coverage.  The long-term success of Shopper Points is based on attracting and keeping readers and this will only happen if the material we produce is seen as independent and trustworthy.


Cookie Policy

Cookies are small bits of information which are downloaded to the device used to visit a website. Each time that the same website is visited again, this device will be recognized.

By using cookies, information about visits and visitors will temporarily be saved by that website. Other websites may also recognize the device used through that same cookie. On each visit, various types of cookies may be used.

Cookies allow a website to customize a visit, for example by:

Showing relevant navigation settings

Remembering visitor preferences

Generally improving the user experience

Limiting the number of adverts shown

By visiting Shopper Points, you agree by default that Shopper Points places cookies on your device.

If you do not want Shopper Points to place cookies on your device, you can refuse the use of cookies via your browser’s settings or options. This may, unfortunately, stop the site functioning properly.

There are various different types of cookies used:

Anonymous cookies that allow visitors to navigate around Shopper Points. The information gathered by these cookies is not used for marketing purposes. If the use of these cookies is not allowed, various parts of the site may not function.

Anonymous cookies that help Shopper Points improve its website. These cookies collect information about how visitors use the site and which pages they visit. We use Google Analytics and Alexa amongst other tools.

Cookies places by advertising and affiliate networks with the permission of Shopper Points. These will send advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit Shopper Points and, in some cases, whether you have Flash installed. This data is generally used for geographical targetting (showing non-UK ads to overseas readers, for example) or showing certain ads based on specific sites visited (such as showing travel ads to someone who frequents travel sites). In some cases, cookies are used to reward Shopper Points for the generation of leads or sales.

DART cookies may be used for ads served through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests. The ads served will be targeted based on your previous browsing history (for example, a John Lewis ad if you have previously visited their website). DART does not track personal information about you, such as your name, email address, physical address, telephone number, bank account numbers or credit card numbers. You can opt-out of this on all sites using this form of advertising here.

Anonymous cookies that allow Shopper Points to remember visitor choices and preferences. This includes, ironically, a cookie to ensure that you do not see the cookie pop-up notice again on the same device.

Want to learn more?

You can discover more about cookies at

The “Your Online Choices” page provided by the Interactive Advertising Bureau provides an easy way to prevent the use of advertising cookies from any or all of the advertising networks that are members of the IAB. You can chose to disable or selectively turn off cookies or third-party cookies in your browser settings, or by managing preferences in any security software you run. However, this can affect how you are able to interact with Shopper Points as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts. Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added.

Please click here to return to the Shopper Points home page.